Thomas B. Richter
Angestellt, HR Director BU Central, Anheuser-Busch InBev
Bremen, Deutschland
Über mich
I consider myself as a resilient team player with a proven track record of delivering outstanding results & success as a P&L leader with strategic skills, operational discipline as well as financial acumen. Having gained experience in periods of business turnaround and transformation, as well as during periods of growth I also gained profound leadership experience through building, managing and developing multiple cross-functional teams of diverse backgrounds in different countries (GER, China & DK). LEADERSHIP My leadership style revolves around transparency, passion, empowerment, collaboration, integrity and customer centricity. Leading through influence and not just authority and building powerful relationships within as well as outside the organization enable me to create value, envision a compelling long term strategy and build, recruit & develop highly talented teams. My emotional intelligence makes me stand out and enables me to evoke ownership and accountability from my team.
Werdegang
Berufserfahrung von Thomas B. Richter
Leading the HR Department for all functions in Germany, Italy, Switzerland, Austria, Poland, Sweden, Finland, Denmark, Norway, Israel & Middle East.
3 Monate, Nov. 2021 - Jan. 2022
Country Manager Denmark & Norway // CEO AB InBev Denmark ApS
Anheuser-Busch InBevFull P&L responsibility for AB InBev's subsidiary in Denmark with team leadership. Key responsibilities: - P&L ownership - Development of commercial strategy - Building 3Y- and 1Y strategic plans - Leading & developing a diverse cross-functional team - Stakeholder management - Drive value creation & business continuity - Development of strategic partnerships - Team engagement
Full P&L responsibility for AB InBev's subsidiary in Denmark with team leadership. Key responsibilities: - P&L ownership - Development of commercial strategy - Building 3Y- and 1Y strategic plans - Leading & developing a diverse cross-functional team - Stakeholder management - Drive value creation & business continuity - Development of strategic partnerships - Team engagement RESULTS: - IH: Fastest growing brewer in VAL & VOL [Nielsen] FY20 and YTD21 - OH: Growing despite COVID revision of RTM strategy
Responsible for national FSM (8 team-leads & 80 BDR incl. commercial negotiation & execution of OKF. Key responsibilities: - Budgeting on volume as well as financials in close collab with FP/A - Improving KPIs through target setting & cascading - Ensuring control and budget compliance on CAPEX - Creating talent pipeline and fast tracking commercial renewal process - Volume growth initiatives through MACO based area analysis - Leading and developing a diverse cross-functional team (KAM, WHS. field sales)
- Development of go-live strategy for DD in On-Trade Shanghai - Commercial execution with rapidly growing sales force (from 0 to 40 sales reps in three months) - Adapting commercial strategy to meet the market requirements of the country and form best practice for national rollout in other cities
- Leading the On-Trade business development team of southern Germany (11 Sales Reps) - Coaching & development of sales reps - Budget compliance to reach ambitious growth targets (bottom and top line) - Monitoring sales performance and additional tactical KPIs - Development of WHS trade programs to ensure route-to-market strategy is executed - Developing trade executions and brand visibility materials in collaboration with trade marketing to ensure implementation, activation and execution of focus brands
- Business development with an active customer base (>300 clients) - Close collaboration with WHS - New customer acquisition - Implementation of trade marketing & brand activations - Deputy team lead after 6 months - Winning Sales Rep of the year based on KPI performance
Challenging international graduate program to get a holistic perspective on the business at a global brewing company. During the 10-month program I was able to get deep dives into following functions: - Sales: 3 months (on- & off-trade) - Marketing: 2 months - Logistics: 2 months - Supply & brewing operations: 2 months - Strategy & Finance: 1 month
Ausbildung von Thomas B. Richter
3 Jahre, März 2011 - Feb. 2014
Betriebswirtschaft und Sportmanagement
HS Heilbronn am Campus Künzelsau
Marketing / Sponsoring / aktuelle internationale Aspekte
3 Jahre und 11 Monate, Sep. 2006 - Juli 2010
angewandte Medienwirtschaft
HS Mittweida / Management Akademie Riesa
Sportmanagement
Sprachen
Deutsch
Muttersprache
Englisch
Muttersprache
Schwedisch
Grundlagen